You are only wasting time on social media if you don’t have a strong strategy driving it. Increase the things that are working for you and improve or discard the avenues that are yielding no results. A great social media marketing plan will constantly change and adapt according to these results. There’s no point in assessing all your wonderful data and then doing absolutely nothing with it.
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Then decide how to track and analyse them – Google Analytics is great example of a free tracking tool. The following metrics should be considered: You need to decide which metrics you would like to measure and how exactly you are going to track them. Now that you are creating kickass content that your customers are devouring, you need to determine the success of the content. Check out this awesome infographic below that the folks from Leverage New Age Media kindly created for us. Find out where your target audience is most active and then create relevant, captivating content for them to consume. Once you know your goals and have ascertained whether they align with your company objectives, then you can decide which platforms to focus on. You need to set goals that you want to achieve before you even get started. You need a game plan for your social media marketing. Simply tossing out a viral video, your own content, or (again) a cat meme and hoping that it leads to likes, clicks and shares is not enough. This is how you should go about it: Set a goal Create a social media marketing strategyĪs with any other marketing avenue, social media needs a strategy. If you don’t put the right amount of time, effort and strategy into it, then your social media is, in fact, a waste of time. Running a successful social media marketing campaign takes a lot of work sharing cat memes, while hilarious and adorable, simply isn’t going to cut it. Most businesses make the mistake of presuming that a Twitter account with occasional tweets when the blog is updated is a sufficient social media presence and allows them to tick the box. Not just for a business, but also the social lives of your employees (the last hour I spent on social media was pure research, I promise) and this means that it really needs to be used wisely. The problem with social media is that it takes up a lot of time. Social media is only a waste when used incorrectly However, the time has come to re-enter the debate and decide if social media really is worth it for your brand. With so much going on, you can’t be blamed if another of the hot topics – “Is social media marketing a waste of time?” – flew under the radar. Now, while most of these debates actually came to a conclusion (however dire those conclusions were), some simply did not Kanye still hates the world, for example. things actually tasting good, Harambe vs.
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